Under the guidance of Clare McNally (Course Head) and creativity and sustainability experts, the students of 'How to create a good brand' at the Atomic Garden School of Creativity in Vilnius created five exciting, new brands from scratch.
Keeping an agency's creative department entertained for a whole day is no joke, especially when it's on April Fools. However, when it's Ogilvy Vilnius and they're motivated, enthusiastic and super smart, it's actually easy.
March 2021 saw the exciting launch of the 'How to create a good brand' course for the Atomic Garden School of Creativity in Vilnius, headed by Clare McNally. The course ran online over 12 weeks and included ten expert teachers from around the world.
Clare McNally was invited back to Tekstlinjen to share her thoughts on systematic ways of working with brand copy. This time, she spoke to a giant screen with double the number of students from all over Denmark, and dug deep to squeeze in almost twenty packaging copywriting reviews.
The Brand Creation Course curated and taught by Clare McNally at the Danish School of Media and Journalism began in February of 2020. In early March, the school closed. Chaos ensued, but somehow the course continued. Finally, in mid October, the students presented their projects to creative agency, Robert-Boisen & Like-minded.
Clare McNally was the only international speaker physically present at Lithuania's first-ever Art Director's Club Europe advertising festival in Vilnius. She snuck in with her health certificate a day before travelers from Denmark needed to quarantine and spoke about "Unlimited thinking for advertising creatives".
Clare McNally helped international students create new magazine concepts with relevant and surprising content at KEA, the Copenhagen School of Design & Technology.
McNally Unlimited © 2023
McNally Unlimited © 2023