February 2, 2021

Copywriting classes go online, big time.

Clare McNally was invited back to Tekstlinjen to share her thoughts on systematic ways of working with brand copy. This time, she spoke to a giant screen with double the number of students from all over Denmark, and dug deep to squeeze in almost twenty packaging copywriting reviews.

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March 20, 2020

Magazines as Brands. Brands as magazines.

Clare McNally helped international students create new magazine concepts with relevant and surprising content at KEA, the Copenhagen School of Design & Technology.

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January 20, 2020

How to write like an Art Director.

Clare McNally was invited to speak at 'Tekstlinjen', a specialised copywriting course for professionals in Copenhagen. Her talk, 'How to write like an Art Director' explored systematic ways of working with copy, more common in visual communication.

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McNally Unlimited © 2021

McNally Unlimited © 2021