Under the guidance of Clare McNally (Course Head) and creativity and sustainability experts, the students of 'How to create a good brand' at the Atomic Garden School of Creativity in Vilnius created five exciting, new brands from scratch.
Clare McNally headed up the Copywriting module for the recent Atomic Garden Creativity Course in Vilnius. Subjects included: good writing tips, copywriting structures, copy in context, brand tone of voice and verbal reframing.
Clare McNally shared her insights with Tekstlinjen about copywriting structures and how to use them for brand consistency and distinctiveness. She also explained how they make your copywriting life a lot easier.
McNally Unlimited created "VM Skills to go" to educate, unite and inspire the Visual Merchandising community of South Africa's leading retailer, Woolworths. This in-house training platform lives on instagram and internal channels. It works like a mini magazine in every Visual Merchandiser's pocket, always ready to go!
Clare McNally was invited back to Tekstlinjen to share her thoughts on systematic ways of working with brand copy. This time, she spoke to a giant screen with double the number of students from all over Denmark, and dug deep to squeeze in almost twenty packaging copywriting reviews.
Clare McNally helped international students create new magazine concepts with relevant and surprising content at KEA, the Copenhagen School of Design & Technology.
Clare McNally was invited to speak at 'Tekstlinjen', a specialised copywriting course for professionals in Copenhagen. Her talk, 'How to write like an Art Director' explored systematic ways of working with copy, more common in visual communication.
McNally Unlimited © 2023
McNally Unlimited © 2023