May 2, 2022

New Head of creative Copywriting Course

Clare McNally headed up the Copywriting module for the recent Atomic Garden Creativity Course in Vilnius. Subjects included: good writing tips, copywriting structures, copy in context, brand tone of voice and verbal reframing.

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April 26, 2022

Copywriting structures under the spotlight

Clare McNally shared her insights with Tekstlinjen about copywriting structures and how to use them for brand consistency and distinctiveness. She also explained how they make your copywriting life a lot easier.

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February 2, 2021

Copywriting classes go online, big time.

Clare McNally was invited back to Tekstlinjen to share her thoughts on systematic ways of working with brand copy. This time, she spoke to a giant screen with double the number of students from all over Denmark, and dug deep to squeeze in almost twenty packaging copywriting reviews.

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March 20, 2020

Magazines as Brands. Brands as magazines.

Clare McNally helped international students create new magazine concepts with relevant and surprising content at KEA, the Copenhagen School of Design & Technology.

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January 20, 2020

How to write like an Art Director.

Clare McNally was invited to speak at 'Tekstlinjen', a specialised copywriting course for professionals in Copenhagen. Her talk, 'How to write like an Art Director' explored systematic ways of working with copy, more common in visual communication.

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McNally Unlimited © 2022

McNally Unlimited © 2022