Clare McNally headed up the Copywriting module for the recent Atomic Garden Creativity Course in Vilnius. Subjects included: good writing tips, copywriting structures, copy in context, brand tone of voice and verbal reframing.
Clare McNally shared her insights with Tekstlinjen about copywriting structures and how to use them for brand consistency and distinctiveness. She also explained how they make your copywriting life a lot easier.
Clare McNally was invited back to Tekstlinjen to share her thoughts on systematic ways of working with brand copy. This time, she spoke to a giant screen with double the number of students from all over Denmark, and dug deep to squeeze in almost twenty packaging copywriting reviews.
Clare McNally helped international students create new magazine concepts with relevant and surprising content at KEA, the Copenhagen School of Design & Technology.
Clare McNally was invited to speak at 'Tekstlinjen', a specialised copywriting course for professionals in Copenhagen. Her talk, 'How to write like an Art Director' explored systematic ways of working with copy, more common in visual communication.
McNally Unlimited © 2022
McNally Unlimited © 2022