Copy structures can be as powerful as visual structures in holding advertising campaigns and brand communication together. In her class for Tekstlinjen, Clare McNally shared a variety of inspiring copywriting structure examples and showed how to combine consistency and surprise for maximum impact.

Participants also got to try out these systematic ways of working through class exercises with instant feedback. ✍🏽 🔥 Here they are working hard ... 😅

And here's just one of the many powerful quotes from Clare's talk ...

If you'd like to find out more about Copywriting Structures and the magic they create, please get in touch. Clare McNally is available for talks, workshops and all kinds of copy collaborations! 🤓