Clare McNally headed up the Copywriting module for the recent Atomic Garden Creativity Course in Vilnius. Subjects included: good writing tips, copywriting structures, copy in context, brand tone of voice and verbal reframing.
March 2021 saw the exciting launch of the 'How to create a good brand' course for the Atomic Garden School of Creativity in Vilnius, headed by Clare McNally. The course ran online over 12 weeks and included ten expert teachers from around the world.
Clare McNally was invited back to Tekstlinjen to share her thoughts on systematic ways of working with brand copy. This time, she spoke to a giant screen with double the number of students from all over Denmark, and dug deep to squeeze in almost twenty packaging copywriting reviews.
The Brand Creation Course curated and taught by Clare McNally at the Danish School of Media and Journalism began in February of 2020. In early March, the school closed. Chaos ensued, but somehow the course continued. Finally, in mid October, the students presented their projects to creative agency, Robert-Boisen & Like-minded.
McNally Unlimited © 2023
McNally Unlimited © 2022