February 2, 2021

Copywriting classes go online, big time.

Clare McNally was invited back to Tekstlinjen to share her thoughts on systematic ways of working with brand copy. This time, she spoke to a giant screen with double the number of students from all over Denmark, and dug deep to squeeze in almost twenty packaging copywriting reviews.

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October 9, 2020

Brand Creation survives 2020!

The Brand Creation Course curated and taught by Clare McNally at the Danish School of Media and Journalism began in February of 2020. In early March, the school closed. Chaos ensued, but somehow the course continued. Finally, in mid October, the students presented their projects to creative agency, Robert-Boisen & Like-minded.

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July 16, 2020

On a mission to help advertising students

Clare McNally and Magnus Mynderup-Bjørnshave have created a PFH (print from home) poster and instagram account called “Mission Portfolio” to help advertising students with their creative portfolios. Download your own poster right now!

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May 21, 2020

Zooming in on creative portfolios.

Clare McNally gave her first-ever Zoom class about creative portfolios for the introductory advertising course, Reklamelinjen.

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March 20, 2020

Magazines as Brands. Brands as magazines.

Clare McNally helped international students create new magazine concepts with relevant and surprising content at KEA, the Copenhagen School of Design & Technology.

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January 20, 2020

How to write like an Art Director.

Clare McNally was invited to speak at 'Tekstlinjen', a specialised copywriting course for professionals in Copenhagen. Her talk, 'How to write like an Art Director' explored systematic ways of working with copy, more common in visual communication.

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McNally Unlimited © 2021

McNally Unlimited © 2021