Under the guidance of Clare McNally (Course Head) and creativity and sustainability experts, the students of 'How to create a good brand' at the Atomic Garden School of Creativity in Vilnius created five exciting, new brands from scratch.
Clare McNally energized young Art Directors with some good advice and very practical AD tips ... mostly inspired by previous students at the Danish School of Media and Journalism (DMJX).
For the third consecutive year, Clare McNally was invited to speak to the students of Reklamelinjen in Copenhagen about portfolios — a very important topic for any young creative starting their journey into the advertising industry.
Clare McNally headed up the Copywriting module for the recent Atomic Garden Creativity Course in Vilnius. Subjects included: good writing tips, copywriting structures, copy in context, brand tone of voice and verbal reframing.
Clare McNally shared her insights with Tekstlinjen about copywriting structures and how to use them for brand consistency and distinctiveness. She also explained how they make your copywriting life a lot easier.
Keeping an agency's creative department entertained for a whole day is no joke, especially when it's on April Fools. However, when it's Ogilvy Vilnius and they're motivated, enthusiastic and super smart, it's actually easy.
March 2021 saw the exciting launch of the 'How to create a good brand' course for the Atomic Garden School of Creativity in Vilnius, headed by Clare McNally. The course ran online over 12 weeks and included ten expert teachers from around the world.
McNally Unlimited © 2023
McNally Unlimited © 2023