Old-school Advertising

BMW M5

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The brief was: "Tell people it's the fastest saloon car on the planet". The spot made it into the top 50 most awarded ads in the world that year and is now listed as one of the top car commercials of all time.

BMW M5 "Landspeed"
CW: Clare McNally / AD: Jan Jacobs
Agency: TBWA Hunt Lascaris JHB
Director: Kim Geldenhuys
2000

BIC

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A simple idea executed as print, poster, banner and TV. It won the first Gold Lion awarded in the 'Cyber' category at the Cannes Festival of Creativity. It was also awarded a Silver Lion in both TV and print.

A simple idea executed as print, poster, banner and TV. It won the first Gold Lion awarded in the Cyber Category at the Cannes Festival of Creativity. It was also awarded a Silver Lion in both TV and print.

Bic pens "Infinity"
CW: Clare McNally / AD: Jan Jacobs
Agency: TBWA Hunt Lascaris JHB
2000

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LANDROVER

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These print & TV ads celebrate the best 4x4xfar, picking up double Bronze Lions, a Cannes shortlist, D&AD wooden pencils, some Clios, and a Lürzers Archive feature along the way.

Landrover "Just Married", "Passport Control", "Steve", "New location", "Legend" and "Stairs"
CW: Clare McNally / AD: Jan Jacobs
Agency: TBWA Hunt Lascaris JHB
1999 / 2000

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HI-FI CORPORATION

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This commercial was for one of South Africa's biggest low-cost retailers. They sold everything from fridges to CD players, so we decided to highlight specific items in fun ways. With existing footage and free library music it punched way above its weight, winning gold in the One Show under $50 000 category.

This commercial was for one of South Africa's biggest low-cost retailers. They sold everything from fridges to CD players, so we chose to highlight specific items in fun ways. With existing footage and free library music, this idea punched way above its weight, winning gold in the One Show under $50 000 category.

Hi-fi Corporation "School play"
CW: Clare McNally / AD: Jan Jacobs
Agency: TBWA Hunt Lascaris JHB
2000
(sound on)

Hi-fi Corporation "school play"
CW: Clare McNally / AD: Jan Jacobs
Agency: TBWA Hunt Lascaris JHB
2000
(sound on)