Brand Creation

In 2013 Clare McNally started the Brand Creation Course at the Danish School of Media & Journalism in Copenhagen. She has been teaching it ever since. It's an intensive five week programme where students make new brands from scratch. And, from 2019, only good brands – think vegan eggs, low-fat sweets and refillable, natural deodorant. Topics include branding, good brands, research, strategic positioning, name generation, packaging, copywriting, art direction, websites, SoMe, activations, activism, presentation skills and whatever else is needed.

In 2013 Clare McNally started the Brand Creation Course at the Danish School of Media & Journalism in Copenhagen. She has been teaching it ever since. It's an intensive five week programme where students make new brands from scratch. And, from 2019, only good brands – think vegan eggs, low-fat sweets and refillable, natural deodorant. Topics include branding, good brands, research, strategic positioning, name generation, packaging, copywriting, art direction, websites, SoMe, activations, brand activism, presentation skills and whatever else is needed.

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Projects & Teams | (2021) Keepit natural & refillable deodorant for teenagers - Asta Printz Scales & Magnus Kvolbæk (2020) Birch Beasts sugar-free sweets – Jonathan Slyngborg Fjord / (2020) HornyHealth vegan condoms with vitamins – Mette Hau Larsen & Sally Katrine Trier / (2019) Lunch Rebels future-friendly school drink (a plant-based drink to replace the Danish school milk) – Helga Askehave & Alberte Børling Anderson / (2018) St. Raws paper straws – Alexander Keblow Kofoed & Christian Skjøtt & Jacob Grandt / (2015) Air Pumped Paper Eva Stehr Ebbensgaard & August Laustsen — (2015) / Big Rubbers cleaning gloves for men – Andreas Green Lorentzen & Jesper Wendelbo Iindeløv / (2017) Vildmark sausages – Thomas Jørgensen Parastatidis & Magnus Mynderup-Bjørnshave & Jacob Holm / (2017) Soul Beans – Line Søndergaard Poulsen & Sophia Carwash / Please don't be a **** and steal ideas from students. If you're 'inspired' by any of these great brand ideas, would like to know more or think they could make it IRL, please get in touch. St. Raws and HornyHealth have won at the Creative Conscience Awards, a great U.K. initiative for sustainable brands, and something we need a lot more of. Watch this space ...

Projects & Teams | (2021) Keepit natural & refillable deodorant for teenagers / Asta Printz Scales & Magnus Kvolbæk – (2020) Birch Beasts sugar-free sweets / Jonathan Slyngborg Fjord – (2020) HornyHealth vegan condoms with vitamins / Mette Hau Larsen & Sally Katrine Trier – (2019) Lunch Rebels future-friendly school drink (a plant-based drink to replace the Danish school milk) / Helga Askehave & Alberte Børling Anderson – (2018) St. Raws paper straws / Alexander Keblow Kofoed & Christian Skjøtt & Jacob Grandt — (2015) Air-pumped toilet paper / Eva Stehr Ebbensgaard & August Laustsen — (2015) Big Rubbers cleaning gloves for men / Andreas Green Lorentzen & Jesper Wendelbo Iindeløv — (2016) Vildmark sausages / Thomas Jørgensen Parastatidis & Magnus Mynderup-Bjørnshave & Jacob Holm — (2017) Soul Beans / Line Søndergaard Poulsen & Sophia Carwash

— Please don't be a **** and steal ideas from students. If you're 'inspired' by any of these great brand ideas, would like to know more or think they could make it IRL, please get in touch. St. Raws and HornyHealth condoms have won at the Creative Conscience Awards, a great U.K. initiative for sustainable brands, something we need a lot more of.