In 2013 Clare McNally started the Brand Creation Course at the Danish School of Media & Journalism in Copenhagen. She has been teaching it ever since. The programme is an intensive five weeks where students make new brands from scratch. Topics include: branding, strategic positioning, name generation, packaging, copy, art direction, websites, SoMe, activations, presentation skills and whatever else is needed.

In 2013 Clare McNally started the Brand Creation Course at the Danish School of Media & Journalism in Copenhagen. She has been teaching it ever since. The programme is an intensive five weeks where students make new brands from scratch. Topics include: branding, strategic positioning, name generation, packaging, copy, art direction, websites, SoMe, activations, presentation skills and whatever else is needed.

Projects & Teams  |  (2019) Lunch Rebels future-friendly school drink (a plant-based drink to replace the Danish school milk) – Helga Askehave & Alberte Børling Anderson / (2018) St. Raws paper straws – Alexander Keblow Kofoed & Christian Skjøtt & Jacob Grandt / (2016) Pajama Jam for mornings – Thorbjørn Kragh Liljegren & Christine Jensen / Air-pumped toilet paper – (2015) Eva Stehr Ebbensgaard & August Laustsen — (2015) / Big Rubbers cleaning gloves for men – Andreas Green Lorentzen & Jesper Wendelbo Iindeløv / (2017) Vildmark sausages – Thomas Jørgensen Parastatidis & Magnus Mynderup-Bjørnshave & Jacob Holm / (2018) Extra-honest olive oil – Carl-Emil Storm Gabrielsen & Jesper Uttrup / (2017) Soul Beans – Line Søndergaard Poulsen & Sophia Carwash / (2015) Neutralize neutral soap – Frederik Voetmann & Niklas Frederik Hultquist Andersen. Please don't be a **** and steal ideas from students. If you're 'inspired' by any of these great brand ideas, would like to know more or think they could make it IRL, please get in touch. St. Raws is on its way to reality, which is super exciting (for us and the whole planet) in part thanks to the Creative Conscience Awards 2018, a great U.K. initiative for sustainable brands, and something we need a lot more of. Watch this space ...

Projects & Teams  |  Lunch Rebels future-friendly school drink (a plant-based drink to replace the Danish school milk) / Helga Askehave & Alberte Børling Anderson – St. Raws paper straws / Alexander Keblow Kofoed & Christian Skjøtt & Jacob Grandt — Pajama Jam for mornings / Thorbjørn Kragh Liljegren & Christine Jensen — Air-pumped toilet paper / Eva Stehr Ebbensgaard & August Laustsen — Big Rubbers cleaning gloves for men / Andreas Green Lorentzen & Jesper Wendelbo Iindeløv — Vildmark sausages / Thomas Jørgensen Parastatidis & Magnus Mynderup-Bjørnshave & Jacob Holm – Extra-honest olive oil / Carl-Emil Storm Gabrielsen & Jesper Uttrup — Soul Beans / Line Søndergaard Poulsen & Sophia Carwash – Neutralize neutral soap / Frederik Voetmann & Niklas Frederik Hultquist Andersen

— Please don't be a **** and steal ideas from students. If you're 'inspired' by any of these great brand ideas, would like to know more or think they could make it IRL, please get in touch. St. Raws is on its way to reality, which is super exciting (for us and the whole planet) in part thanks to the Creative Conscience Awards 2018, a great U.K. initiative for sustainable brands, and something we need a lot more of. Watch this space ...