ARTICLES

Clare McNally has been comissioned to write articles for various brands, ad industry media and design publications. She has also been interviewed and asked for comment on various creative industry issues. Here are some examples and links.

Clare McNally has been comissioned to write articles for various brands, ad industry media and design publications. She has also been interviewed and asked for comment on various creative industry issues. Here are some examples and links.

ETAPES #191 / 2010 — "Portfolios, mirrors de graphistes". An article about how graphic designers express themselves (consciously or not) through the presentation of their work. The piece was translated from English into French, for the French edition, and then back into English, for the international edition. This linguistic roadtrip sure added some "Joie de vivre" to the original.

ETAPES #191 / 2010 — "Portfolios, mirrors de graphistes". An article about how graphic designers express themselves (consciously or not) through the presentation of their work. The piece was translated from English into French, for the French edition, and then back into English, for the international edition. This linguistic roadtrip sure added some "Joie de vivre" to the original.

ETAPES #198 / 2011 — "Advertising collaborations". An article about creative teams in advertising (Copywriter & Art Director) – an insight into how these disciplines work together; how teams have evolved over time; and the relevance of the team structure going forward.

ETAPES #198 / 2011 — "Advertising collaborations". An article about creative teams in advertising (Copywriter & Art Director) – an insight into how these disciplines work together; how teams have evolved over time; and the relevance of the team structure going forward.

Carl Hansen & Søn catalogue / 2018 — An article about Six Gallery in Milan where architects and curators Fanny Bauer Grung & David Lopez Quincoces share their vision and insights into creating bold interiors and spaces in flux.

Carl Hansen & Søn catalogue / 2018 — An article about Six Gallery in Milan where architects and curators Fanny Bauer Grung & David Lopez Quincoces share their vision and insights into creating bold interiors and spaces in flux.

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For National Women's Day 2019, Clare McNally was selected for the panel to nominate strong women in Danish advertising. She chose five very talented creatives: Clara Prior-Knock, Klara Vilshammer, Eva Stehr Ebbensgaard, Cathrine Understrup and Signe Zacher Carlsen. As a nice surprise, Clare was also nominated – thank you Martin Peters Ginsborg. 

For National Women's Day 2019, Clare McNally was selected for the panel to nominate strong women in Danish advertising. She chose five very talented creatives: Clara Prior-Knock, Klara Vilshammer, Eva Stehr Ebbensgaard, Cathrine Understrup and Signe Zacher Carlsen. As a nice surprise, Clare was also nominated – thank you Martin Peters Ginsborg. 

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Read some observations from Clare McNally's time as a short-list jury member at Cannes 2017, as well as her thoughts on the shitstorm caused by a Bianco ad /  "Women don't need more, they deserve the same".  

Read some observations from Clare McNally's time as a short-list jury member at Cannes 2017, as well as her thoughts on the shitstorm caused by a Danish ad for Bianco shoes"Women don't need more, they deserve the same".

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In the PR lead up to a week of Brand Building workshops for marketers & creatives at The Atomic Garden creative school in Vilnius, Clare McNally was interviewed by the Lithuanian ad press about what it takes to be a good Brand Manager – why playing it safe is the riskiest thing brands can do "Many clients would rather be average than fail. I understand this, however, ‘average’ blends in and makes you invisible. As a creative, I'd say that is failure".

In the PR lead up to a week of Brand Building workshops for marketers and creatives at The Atomic Garden, a creative school in Vilnius, Clare McNally was interviewed by the Lithuanian ad press about what it takes to be a good Brand Manager – playing it safe is the riskiest thing brands can do "Many clients would rather be average than fail. I understand this, however, ‘average’ blends in and makes you invisible. As a creative, I'd say that is failure".

McNally Unlimited © 2019

McNally Unlimited © 2019