ARTICLES

Clare McNally has been comissioned to write articles for ad industry media, design publications and brands. She has also written opinion pieces and been interviewed for comment on various creative industry issues. Here are some examples and links.

Clare McNally has been comissioned to write articles for brands, ad industry media and design publications. She has also been interviewed and asked for comment on creative industry issues. Here are some examples and links.

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Creative Review / Nov 2020 — "Observations of a portfolio reviewer". Current insights into the state of creative portfolios globally and some advice on how to stand out from the crowd.

IQ Magazine / Oct 2020 — "C. McNally: Companies feel pressure to speak out about social issues". Clare McNally was interviewed by Liepa Žeromskaitė about brands, advertising, students, activism, society, equality and the future. This opinion piece followed her participation in Lithuania's first ADC*LT Festival (Art Director's Club Lithuania) where she spoke about "Unlimited thinking for advertising creatives".

IQ Magazine / Oct 2020 — "C. McNally: Companies feel pressure to speak out about social issues". Clare McNally was interviewed by Liepa Žeromskaitė about brands, advertising, students, activism, society, equality and the future. This opinion piece followed her participation in Lithuania's first ADC*LT Festival (Art Director's Club Lithuania) where she spoke about "Unlimited thinking for advertising creatives".

Carl Hansen & Søn / 2018 — For the Danish legacy brand, Carl Hansen & Søn, Clare McNally interviewed architects and curators Fanny Bauer Grung & David Lopez Quincoces from Six Gallery, Milan. These inspired creative hybrids share their vision for creating bold interiors and spaces in flux. (She also interviewed world-renowned architect John Pawson in the U.K. and Ralf Thalén, Nobis Hospitality Group Business Development Manager in Copenhagen).

Carl Hansen & Søn / 2018 — For the Danish legacy brand, Carl Hansen & Søn, Clare McNally interviewed architects and curators Fanny Bauer Grung & David Lopez Quincoces from Six Gallery, Milan. These inspired creative hybrids share their vision for creating bold interiors and spaces in flux. (She also interviewed world-renowned architect John Pawson in the U.K. and Ralf Thalén, Nobis Hospitality Group Business Development Manager in Copenhagen).

ETAPES #198 / 2011 — "Advertising collaborations". An article about creative teams in advertising (Copywriter & Art Director) – an insight into how these disciplines work together; how teams have evolved over time; and the relevance of the team structure going forward.

ETAPES #198 / 2011 — "Advertising collaborations". An article about creative teams in advertising (Copywriter & Art Director) – an insight into how these disciplines work together; how teams have evolved over time; and the relevance of the team structure going forward.

ETAPES #191 / 2010 — "Portfolios, mirrors de graphistes". An article about how graphic designers express themselves (consciously or not) through the presentation of their work. The piece was translated from English into French, for the French edition, and then back into English, for the international edition. This linguistic roadtrip definitely added some "Joie de vivre" to the original.

ETAPES #191 / 2010 — "Portfolios, mirrors de graphistes". An article about how graphic designers express themselves (consciously or not) through the presentation of their work. The piece was translated from English into French, for the French edition, and then back into English, for the international edition. This linguistic roadtrip sure added some "Joie de vivre" to the original.

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For National Women's Day 2019, Clare McNally was asked to nominate strong women in Danish advertising. She chose five very talented creatives: Clara Prior-Knock, Klara Vilshammer, Eva Stehr Ebbensgaard, Cathrine Understrup and Signe Zacher Carlsen. As a nice surprise, Clare was also nominated – thank you Martin Peters Ginsborg. 

For National Women's Day 2019, Clare McNally was asked to nominate strong women in Danish advertising. She chose five talented creatives: Clara Prior-Knock, Klara Vilshammer, Eva Stehr Ebbensgaard, Cathrine Understrup and Signe Zacher Carlsen. (As a nice surprise, Clare was also nominated).

Selected articles & excerpts for Danish Advertising industry publication, Bureaubiz. See more here.

Selected articles & excerpts for Danish Advertising publication, Bureaubiz. See more here.

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M360 / 2018 — In the PR lead up to a week of Brand Building workshops for marketers & creatives at The Atomic Garden creative school in Vilnius, Clare McNally was interviewed by the Lithuanian ad press about what it takes to be a good Brand Manager – why playing it safe is the riskiest thing brands can do "Many clients would rather be average than fail. I understand this, however, ‘average’ blends in and makes you invisible. As a creative, I'd say that is failure".

In the PR lead up to a week of Brand Building workshops for marketers and creatives at The Atomic Garden Clare McNally was interviewed by the Lithuanian ad press about what it takes to be a good Brand Manager – playing it safe is the riskiest thing brands can do "Many clients would rather be average than fail. I understand this, however, ‘average’ blends in and makes you invisible. As a creative, I'd say that is failure".

McNally Unlimited © 2021

McNally Unlimited © 2021