TRIOBIKE

Triobike, a super-stylish Danish cargo bike company, wanted to reposition and rebrand themselves. So, we created a playful and dynamic new brand platform based on the invitation to ... live the trio way.

Triobike, a super-stylish Danish cargo bike company, wanted to reposition and rebrand. So, we created a playful and dynamic new platform based on the invitation to ... live the trio way.

CW / positioning: Clare McNally
AD / illustrations: Gry Strange Echwald

Design assistant: Sofia Rojne 
SoMe assistant: Valeria Kadelski
2017 - 2018

CW / positioning: Clare McNally
AD / illustrations: Gry Strange Echwald

Design assistant: Sofia Rojne 
SoMe assistant: Valeria Kadelski
2017 - present

triobike_overview_brand_platform
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CARL HANSEN & SØN

We won a four-way pitch to create the 2018 catalogue for Carl Hansen & Søn . This prestigious, Danish furniture brand celebrates "Passionate Craftsmanship" where every piece tells a story. Core elements had to remain, so we reimagined existing content with a new design, original storytelling and curated spokespersons. The idea extended across SoMe and brand items, such as case books, notebooks etc.

CW / positioning: Clare McNally
AD / design: Sanne Frank, Christian Ravnkilde,
Gry Strange Echwald

2018

CW / positioning: Clare McNally
AD / design: Sanne Frank, Christian Ravnskild, Gry Strange Echwald

2018

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McNally Unlimited © 2019

McNally Unlimited © 2019