TRIOBIKE

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Triobike, a super-stylish Danish cargo bike company, wanted to reposition and rebrand themselves. So, we created a playful and dynamic new brand platform based on the invitation to ... live the trio way.

Triobike, a super-stylish Danish cargo bike company, wanted to reposition and rebrand. So, we created a playful and dynamic new platform based on the invitation to ... live the trio way.

CW / positioning: Clare McNally
AD / illustrations: Gry Strange Echwald
SoMe assistants: Sofia Rojne, Valeria Kadelski
2017 - 2018

CW / positioning: Clare McNally
AD / illustrations: Gry Strange Echwald
Design assistant: Sofia Rojne 
SoMe assistant: Valeria Kadelski
2017 - 2018

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CARL HANSEN & SØN

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We won a four-way pitch to create the 2018 catalogue for Carl Hansen & Søn . This prestigious, Danish furniture brand celebrates "Passionate Craftsmanship" where every piece tells a story. Core elements had to remain, so we reimagined existing content with a new design, original storytelling and curated spokespersons. The idea extended across SoMe and brand items, such as case books, notebooks etc.

CW / positioning: Clare McNally
AD / design: Sanne Frank, Christian Ravnkilde,
Gry Strange Echwald
2018

CW / positioning: Clare McNally
AD / design: Sanne Frank, Christian Ravnskild, Gry Strange Echwald
2018

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Copywriting by Clare McNally for Carl Hansen & Søn furniture catalogue 2018
Copywriting by Clare McNally for Carl Hansen & Søn furniture catalogue 2018
Copywriting by Clare McNally for Carl Hansen & Søn furniture catalogue 2018
Copywriting by Clare McNally for Carl Hansen & Søn furniture catalogue 2018
Copywriting by Clare McNally for Carl Hansen & Søn furniture catalogue 2018
Copywriting by Clare McNally for Carl Hansen & Søn furniture catalogue 2018
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overview

Brand CopywritingProject type

Brand Creationwork

Brand Platforms—

Old-school Advertisingwork

New-school advertisingwork

Graphic Designwork

Articleswork

Other workProject type

McNally Unlimited © 2023

McNally Unlimited © 2023