Clare McNally was invited back to Lithuania to take part in the new Creativity in Advertising course for the Atomic Garden School of Advertising and Marketing. The course is based on learning by doing, and on top of regular classes, the students join three Creative Sessions weekends for extra intense learning.

To get the students ready for the first weekend, Clare gave some workshops on creative techniques and idea generation at the school in Vilnius. The best ideas always come from having lots of ideas to play with!

During the weekend in the Šiaurės Stotis co-working space in Švenčionėliai, she zoomed in on copywriting craft. She also mentored teams and helped critique their campaigns for a local restaurant, an events venue, a canoe rental company, the tourism board and the co-working space itself — a beautifully restored space in an old train station.

Under intense pressure, the teams managed to navigate real clients, an actual brief, tiny budgets, an insane deadline, and new creative tools amazingly fast. All solutions will be presented to the clients. Looking forward to seeing some of these great ideas IRL soon! 🙌🏽