From 21 to 23 March 2019, the amazing platform 'Girls are awesome' hosted Launchpad, an inspiring event for female entrepreneurs at the new offices of Copenhagen Start-up Guide. The three-day event pushed participants to take their business ideas to the next level. Many essential topics were covered, from finances to self-care. Clare McNally gave branding tips and advice and shared her process for creating powerful visual and verbal identities and strong strategic platforms for new brands.
It's common knowledge that many start-ups are hyper-focused on technology and funding, and fail to put energy into building their own brand. So, Clare McNally highlighted the importance of this from day one, not only to distinguish your brand within competitive markets, but also to act as your strategic and creative guiding light. Knowing who you are (and who you're not), and what you stand for allows for consistent messaging, exciting expansions, growth-focused collaborations, easier onboarding and imaginative yet relevant activations.
— Marty Neumeir / The Brand Gap
"Any brand, backed by enough courage and imagination can become a charismatic brand."
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