* Download Short CV Clare McNally / PDF 

Work —
1993 / Copywriter, Bates, Cape Town

1994-1999 / Copywriter, AMC, FMC, TBWA Hunt Lascaris, Johannesburg
2000-2001 / Senior Copywriter, 180 Amsterdam, concept teacher MAS
2002-2012 / Graphic Design Student at GRA, freelance writer & designer, teacher & speaker MAS, Amsterdam / Miami
2013-2015 / Associate Professor, Kreativ Kommunikation DMJX, Copenhagen

2015-2017 / Creative Director, Konstellation & Republica, Copenhagen, guest teacher DMJX
2017-2018 / Independent Brand Consultant, copywriter, designer, guest teacher DMJX & The Atomic Garden
2018 / Founded McNally Unlimited

Clients: Landrover (Defender) / BMW (M5, 3 series, 7 series, coupé, BMW motorcycles & BMW approved-used) / adidas global / Philips (household appliances & personal care products) / Dunlop tyres / Bic pens & lighters / ANC Womens' Day / Triobike cargo bikes / Carl Hansen & Søn furniture / MENU Design / Aller Media DK / coop (Superbrugsen, Irma, coop.dk) / Puori premium vitamins / Little Miracles (organic tea & fruit juice blend) / VM Central Cape Town (Visual Merchandising Studio & school) / Standard Bank SA / Bank of America / Tastic rice / Gerrit Rietveld Art Academy NL / Begravelse Danmark / Too Good To Go / Hårklinikken

Teaching —
— AAA School of Advertising, Johannesburg / Advertising
(2000)
— Miami Ad School, Amsterdam
/ Creative Strategy, Concept Class, Graphic Design (2001-2009)
— Miami Ad School, Miami / Guest Teacher & invited speaker at MAS HQ (2001 & 2007)
— Bucks Ad School, London / Creative Strategy bootcamp (2014)
— Danish School of Media & Journalism (DMJX), Aarhus / Creative Strategy (2013 & 2014)
— Danish School of Media & Journalism (DMJX), Copenhagen / Guest Lecturer in concepting and portfolios (2010-2012), full-time Associate Professor in Creative Communication (2013-2015), Head of 2nd-year Brand Creation Course and guest lecturer in Art Direction (2013 – 2021)
— The Atomic Garden, Vilnius / Guest speaker and jury member at Creative Brief Sessions week, Nida & Palanga (2018 – present), Head of 'How to create a good brand' Course (2021 – present), Copywriting teacher for 6-month Creativity Course (2021 - 2022)
— Tekstlinjen (specialised copywriting course) / Guest Speaker on Copywriting structures, Copenhagen (2020 – present)
— Copenhagen School of Design & Technology (KEA) / Guest lecturer on Magazine Content/editorial, online & offline platforms (2020)
— Reklamelinjen (introductory advertising course) / Guest Speaker on Creative Portfolios, Copenhagen (2020 – present)

Workshops —
— Brand Building Workshops / 2-day workshops for Marketers & Creatives at The Atomic Garden, Vilnius, Lithuania
— Creative Thinking Workshops / 1-day workshops for Aller Media, Copenhagen (given together with Dorte Nielsen from Creative Thinker)

— Creative Strategy Workshops / full & half-day sessions for Communications Dept. DMJX Aarhus and Journalists at DMJX Copenhagen
— "How to generate endless ideas" / half-day workshop for Marketers & Creatives at The Atomic Garden, Vilnius, Lithuania
— Branding Workshop / 2-hour workshop for Girls Are Awesome Launchpad event for female entrepreneurs (together with Copenhagen Startup Guide)
— Creativity Workshop / 1-day workshop for Ogilvy Vilnius, Lithuania.

Talks / Keynotes —
2009 / Lecture about Portfolios at Career Day for Designers, Pakhuis de Zwijger, Amsterdam (Association of Dutch Designers)
2009 / Lecture with Ruby Hoette about WORN_RELICS©, Akademie der Künste, Berlin
2009 / Guest on Businesscase talkshow about Portfolios, Pakhuis de Zwijger, Amsterdam
2014 / "Presenting your creativity" / Danish Media Festival, Odense

2016 /
"How to make brand experiences" / retail event at K&R, Copenhagen
2017 /
Speaker at 'Spaces for social change' event in Copenhagen hosted by Girls are Awesome, a 'global platform for creative expression'
2017 /
"Beyond Branding" / BalticBest Awards, Tallinn, Estonia
2017
/ "Brand Innovation" / Keynote at What's Next Conference 2017, Vilnius, Lithuania
2018 /
"How do you know when something is good?" / Talk at Creative Briefing Sessions for The Atomic Garden in Nida, Lithuania
2018 / "Who has the most power, governments, brands or agencies?" / Keynote at What's Next Conference 2018, Vilnius, Lithuania
2019 / "How Visual Merchandising can take its rightful place in brand worlds" / VM Forward Festival 2019, Cape Town, South Africa.
2019 / "How to come up with endless ideas" / Talk at Creative Brief Sessions for The Atomic Garden in Nida, Lithuania
2020 / "How to write like an Art Director" / Talk at Tekstlinjen (specialised copywriting course), Copenhagen.
2020 / "Magazines as brands. Brands as magazines." / Talk at KEA, School of Design & Technology, Copenhagen.
2020 / "Your portfolio. The perfect matchmaker for fututre you" / Webinar at Reklamelinjen (introductory advertising course), Copenhagen.
2020 / "Can advertising campaigns solve social issues?" / Talk at Creative Brief Sessions for The Atomic Garden in Palanga, Lithuania
2020 / "Unlimited thinking for advertising creatives" / Keynote at ADC*LT (Art Director's Club Festival), Vilnius, Lithuania 
2021 / "Think like an Art Director, write like a Copywriter" / Talk at Tekstlinjen (specialised copywriting course), Copenhagen.
2021 / "Art Direction dos and don't's" / Talk at DMJX, Kreativ Kommunikation 1st-year, Copenhagen.
2021 / "How to nuture a creative mindset" / Online talk & exercises for the Creative Leadership module for WOW University in Vilnius.
2021 / "Your portfolio. The perfect matchmaker for fututre you" / Webinar at Reklamelinjen (introductory advertising course), Copenhagen.
2022 / Introduction to good brands, online talk for The Atomic Garden Vilnius.
2022 / "Think like an Art Director, write like a Copywriter" / Talk at Tekstlinjen (specialised copywriting course), Copenhagen.

Publications —
2007 / 100@360: Graphic design’s new global generation, work featured / Laurence King Publishers, London
2008 / Portfolio Class with Clare :-) Writer & Designer / BIS Publishers, Amsterdam
2008 / Ten Top Text Tips for Graphic Designers Writer & Designer / Self-published & presented to graduating Rietveld students
2010 / etapés design magazine (French) "Portfolios, mirrors de graphistes"
2011 / etapés design magazine (English & French) "Advertising collaborations"
2017 / Bureaubiz (English) "Women don't need more, they deserve the same"
2017 / Bureaubiz (Danish) "Cannes Festival of Creativity, and discussion"
2018 / M360 (Lithuanian) "Playing it safe is risky"
2019 / Bureaubiz (Danish) "Advertising industry's strong women 2019" (I was asked to nominate female creatives, and was kindly nominated myself)
2019 / Bureaubiz (Danish) "New jury added to Creative Circle 2019" (An April Fool's 'joke' that is not actually funny)
2019 / Bureaubiz (Danish) "Danish female creatives have a vision for the future, and it includes them"
2020 / Bureaubiz (Danish) "Danish advertising women take matters into their own hands"
2020 / Bureaubiz (Danish) "Instagram page 'Mission Portfolio' will help advertising students"
2020 / Bureaubiz (Danish) "I wish I'd made this campaign"
2020 / IQ (Lithuanian) "C. McNally: Companies feel pressure to speak out on social issues"
2020 / Creative Review (English) "Observations of a portfolio reviewer"
2021 / M360 (Lithuanian) "Good brands aren't just idealism, they're also good business"
2021 / Delfi (Lithuanian) "More space needed for women to express themselves professionally, or we need to make our own"

Advertising Awards —
Cannes Gold
BIC ‘Infinity’ (web banner)
Cannes Silver BIC ‘Infinity’ (print) / BIC ‘Infinity’ (television)
Cannes Bronze Landrover ‘Just Married’ (print) / Landrover ‘Passport Control’ (print)
Cannes Shortlist Landrover ‘Stairs’ (television) / Bank of America ‘Letter’ (television) / BMW ‘Landspeed’ (television)
D&AD (in book / wooden pencil) BMW ‘Landspeed’ (television) / Landrover ‘New Dealership’ (print) / Landrover ‘Steve’ (print)
One Show Gold Hi-Fi Corporation ‘CD Walkman’ (television > $50 000)
One Show Silver BIC ‘Infinity’ (print) / BIC ‘Infinity’ (television)
One Show Bronze Landrover ‘Passport Control’ (print) / BMW ‘Landspeed’ (television)
One Show Distinctive Merit Landrover ‘Just Married’ (print)
One Show Merit Landrover ‘Legend’ (print) / Landrover ‘New Dealership’ (print)
Archive Magazine BIC ‘Infinity’ (print) / Landrover ‘Passport Control’ (print) / Hi-Fi Corporation ‘CD Walkman’ (television)
Shots Reel BMW ‘Landspeed’ / Landrover ‘Stairs’
Gunn Report ( Top 50 ads in the world) / 1999 – Landrover ‘Passport Control’ no. 44 / 2000 – BIC ‘Infinity’ no. 9 / 2001 – BMW ‘Landspeed’ no. 47.
SA Loerie Awards Grand Prix Landrover ‘Just Married’ (print) / BIC ‘Infinity’ (print) / BMW ‘Landspeed’ (TV) / SA Conservation Brochure (Brochure) / Cocaine Helpline (campaign)
Award Juries — ADC *LT Awards Jury 2021 / Cannes Lions shortlist jury for Promo & Activation 2017 / Eurobest Outdoor & Radio jury 2016 / Balticbest Advertising Jury 2017 / Irish Ad Awards print jury Chairperson 2008.

Education —
1992 / BA degree (English & Journalism), Rhodes University, Grahamstown, SA.
1993 / Post-graduate Copywriting Course, AAA School of Advertising, Cape Town, SA.
2002-2006 / BDes degree (Graphic Design), Gerrit Rietveld Academie, Amsterdam, NL.

 

 * Download Short CV Clare McNally / PDF 

Work —
1993 / Copywriter, Bates, Cape Town

1994-1999 / Copywriter, AMC, FMC, TBWA Hunt Lascaris, Johannesburg
2000-2001 / Senior Copywriter, 180 Amsterdam, concept teacher MAS
2002-2012 / Graphic Design Student at GRA, freelance writer & designer, teacher & speaker MAS, Amsterdam / Miami
2013-2015 / Associate Professor, Kreativ Kommunikation DMJX, Copenhagen

2015-2017 / Creative Director, Konstellation & Republica, Copenhagen, guest teacher DMJX
2017-2018 / Independent Brand Consultant, copywriter, designer, guest teacher DMJX & The Atomic Garden
2018 / Founded McNally Unlimited

Clients: Landrover (Defender) / BMW (M5, 3 series, 7 series, coupé, BMW motorcycles & BMW approved-used) / adidas global / Philips (household appliances & personal care products) / Dunlop tyres / Bic pens & lighters / ANC Womens' Day / Triobike cargo bikes / Carl Hansen & Søn furniture / MENU Design / Aller Media DK / coop (Superbrugsen, Irma, coop.dk) / Puori premium vitamins / Little Miracles (organic tea & fruit juice blend) / VM Central Cape Town (Visual Merchandising Studio & school) / Standard Bank SA / Bank of America / Tastic rice / Gerrit Rietveld Art Academy NL / Begravelse Danmark /Too Good To Go

Teaching —
— AAA School of Advertising, Johannesburg / Advertising
(2000)
— Miami Ad School, Amsterdam
/ Creative Strategy, Concept Class, Graphic Design (2001-2009)
— Miami Ad School, Miami / Guest Teacher & invited speaker at MAS HQ (2001 & 2007)
— Bucks Ad School, London / Creative Strategy bootcamp (2014)
— Danish School of Media & Journalism (DMJX), Aarhus / Creative Strategy (2013 & 2014)
— Danish School of Media & Journalism (DMJX), Copenhagen / Guest Lecturer in concepting and portfolios (2010-2012), full-time Associate Professor in Creative Communication (2013-2015), Head of 2nd-year Brand Creation Course and guest lecturer in Art Direction (2013 – 2021)
— The Atomic Garden, Vilnius / Guest speaker and jury member at Creative Brief Sessions week, Nida & Palanga (2018 – present), Head of 'How to create a good brand' Course (2021 – present), Copywriting teacher for 6-month Creativity Course (2021 - 2022)
— Tekstlinjen (specialised copywriting course) / Guest Speaker on Copywriting structures, Copenhagen (2020 – present)
— Copenhagen School of Design & Technology (KEA) / Guest lecturer on Magazine Content/editorial, online & offline platforms (2020)
— Reklamelinjen (introductory advertising course) / Guest Speaker on Creative Portfolios, Copenhagen (2020 – present)

Workshops —
— Brand Building Workshops / 2-day workshops for Marketers & Creatives at The Atomic Garden, Vilnius, Lithuania
— Creative Thinking Workshops / 1-day workshops for Aller Media, Copenhagen (given together with Dorte Nielsen from Creative Thinker)

— Creative Strategy Workshops / full & half-day sessions for Communications Dept. DMJX Aarhus and Journalists at DMJX Copenhagen
— "How to generate endless ideas" / half-day workshop for Marketers & Creatives at The Atomic Garden, Vilnius, Lithuania
— Branding Workshop / 2-hour workshop for Girls Are Awesome Launchpad event for female entrepreneurs (together with Copenhagen Startup Guide)

Talks / Keynotes —
2009 / Lecture about Portfolios at Career Day for Designers, Pakhuis de Zwijger, Amsterdam (Association of Dutch Designers)
2009 / Lecture with Ruby Hoette about WORN_RELICS©, Akademie der Künste, Berlin
2009 / Guest on Businesscase talkshow about Portfolios, Pakhuis de Zwijger, Amsterdam
2014 / "Presenting your creativity" / Danish Media Festival, Odense

2016 /
"How to make brand experiences" / retail event at K&R, Copenhagen
2017 /
Speaker at 'Spaces for social change' event in Copenhagen hosted by Girls are Awesome, a 'global platform for creative expression'
2017 /
"Beyond Branding" / BalticBest Awards, Tallinn, Estonia
2017
/ "Brand Innovation" / Keynote at What's Next Conference 2017, Vilnius, Lithuania
2018 /
"How do you know when something is good?" / Talk at Creative Briefing Sessions for The Atomic Garden in Nida, Lithuania
2018 / "Who has the most power, governments, brands or agencies?" / Keynote at What's Next Conference 2018, Vilnius, Lithuania
2019 / "How Visual Merchandising can take its rightful place in brand worlds" / VM Forward Festival 2019, Cape Town, South Africa.
2019 / "How to come up with endless ideas" / Talk at Creative Brief Sessions for The Atomic Garden in Nida, Lithuania
2020 / "How to write like an Art Director" / Talk at Tekstlinjen (specialised copywriting course), Copenhagen.
2020 / "Magazines as brands. Brands as magazines." / Talk at KEA, School of Design & Technology, Copenhagen.
2020 / "Your portfolio. The perfect matchmaker for fututre you" / Webinar at Reklamelinjen (introductory advertising course), Copenhagen.
2020 / "Can advertising campaigns solve social issues?" / Talk at Creative Brief Sessions for The Atomic Garden in Palanga, Lithuania
2020 / "Unlimited thinking for advertising creatives" / Keynote at ADC*LT (Art Director's Club Festival), Vilnius, Lithuania 
2021 / "Think like an Art Director, write like a Copywriter" / Talk at Tekstlinjen (specialised copywriting course), Copenhagen.
2021 / "Art Direction dos and don't's" / Talk at DMJX, Kreativ Kommunikation 1st-year, Copenhagen.
2021 / "How to nuture a creative mindset" / Online talk & exercises for the Creative Leadership module for WOW University in Vilnius.
2021 / "Your portfolio. The perfect matchmaker for fututre you" / Webinar at Reklamelinjen (introductory advertising course), Copenhagen.

Publications —
2007 / 100@360: Graphic design’s new global generation, work featured / Laurence King Publishers, London
2008 / Portfolio Class with Clare :-) Writer & Designer / BIS Publishers, Amsterdam
2008 / Ten Top Text Tips for Graphic Designers Writer & Designer / Self-published & presented to graduating Rietveld students
2010 / etapés design magazine (French) "Portfolios, mirrors de graphistes"
2011 / etapés design magazine (English & French) "Advertising collaborations"
2017 / Bureaubiz (English) "Women don't need more, they deserve the same"
2017 / Bureaubiz (Danish) "Cannes Festival of Creativity, and discussion"
2018 / M360 (Lithuanian) "Playing it safe is risky"
2019 / Bureaubiz (Danish) "Advertising industry's strong women 2019" (I was asked to nominate female creatives, and was kindly nominated myself)
2019 / Bureaubiz (Danish) "New jury added to Creative Circle 2019" (An April Fool's 'joke' that is not actually funny)
2019 / Bureaubiz (Danish) "Danish female creatives have a vision for the future, and it includes them"
2020 / Bureaubiz (Danish) "Danish advertising women take matters into their own hands"
2020 / Bureaubiz (Danish) "I wish I'd made this campaign"
2020 / Bureaubiz (Danish) "Instagram page 'Mission Portfolio' will help advertising students"
2020 / IQ (Lithuanian) "C. McNally: Companies feel pressure to speak out about social issues"
2020 / Creative Review (English) "Observations of a portfolio reviewer"
2021 / M360 (Lithuanian) "Good brands aren't just idealism, they're also good business"
2021 / Delfi (Lithuanian) "Space needed for women to express themselves professionally, or we need to make our own"

Advertising Awards —
Cannes Gold
BIC ‘Infinity’ (web banner)
Cannes Silver BIC ‘Infinity’ (print) / BIC ‘Infinity’ (television)
Cannes Bronze Landrover ‘Just Married’ (print) / Landrover ‘Passport Control’ (print)
Cannes Shortlist Landrover ‘Stairs’ (television) / Bank of America ‘Letter’ (television) / BMW ‘Landspeed’ (television)
D&AD (in book / wooden pencil) BMW ‘Landspeed’ (television) / Landrover ‘New Dealership’ (print) / Landrover ‘Steve’ (print)
One Show Gold Hi-Fi Corporation ‘CD Walkman’ (television > $50 000)
One Show Silver BIC ‘Infinity’ (print) / BIC ‘Infinity’ (television)
One Show Bronze Landrover ‘Passport Control’ (print) / BMW ‘Landspeed’ (television)
One Show Distinctive Merit Landrover ‘Just Married’ (print)
One Show Merit Landrover ‘Legend’ (print) / Landrover ‘New Dealership’ (print)
Archive Magazine BIC ‘Infinity’ (print) / Landrover ‘Passport Control’ (print) / Hi-Fi Corporation ‘CD Walkman’ (television)
Shots Reel BMW ‘Landspeed’ / Landrover ‘Stairs’
Gunn Report ( Top 50 ads in the world) / 1999 – Landrover ‘Passport Control’ no. 44 / 2000 – BIC ‘Infinity’ no. 9 / 2001 – BMW ‘Landspeed’ no. 47.
SA Loerie Awards Grand Prix Landrover ‘Just Married’ (print) / BIC ‘Infinity’ (print) / BMW ‘Landspeed’ (TV) / SA Conservation Brochure (Brochure) / Cocaine Helpline (campaign)
Award Juries — ADC *LT Awards Jury 2021 / Cannes Lions shortlist jury for Promo & Activation 2017 / Eurobest Outdoor & Radio jury 2016 / Balticbest Advertising Jury 2017 / Irish Ad Awards print jury Chairperson 2008.

Education —
1992 / BA degree (English & Journalism), Rhodes University, Grahamstown, SA.
1993 / Post-graduate Copywriting Course, AAA School of Advertising, Cape Town, SA.
2002-2006 / BDes degree (Graphic Design), Gerrit Rietveld Academie, Amsterdam, NL.

 

McNally Unlimited © 2021

McNally Unlimited © 2021