Clare McNally / CV

 
Teaching —
— Den Danske Reklameskole, Copenhagen (Copywriting course for professionals) / Guest Speaker on Copywriting structures (2020 – present)
— Danish School of Media & Journalism (DMJX), Copenhagen / Guest lecturer in Art Direction and Portfolios (2021 - present), Head of Brand Creation Course (2013 – 2021), full-time Associate Professor in Creative Communication (2013-2015), Guest Lecturer in Concepting and Portfolios (2010-2012)
— The Atomic Garden School of Creativity, Vilnius / Guest Lecturer in Creativity (2018 - present), Head of 'How to create a good brand' Course (2021 – 2023), Copywriting teacher for 6-month Creativity Course (2021), Guest speaker & jury member Creative Brief Sessions, Nida & Palanga (2018 – 2021)
— Reklamelinjen, Copenhagen (introductory advertising course) / Guest Speaker on Creative Portfolios (2020 – 2023)
— Copenhagen School of Design & Technology (KEA) / Guest lecturer on Magazine Content/editorial, online & offline platforms (2020)
— Bucks Ad School, London / Creative Strategy bootcamp (2014)
— Danish School of Media & Journalism (DMJX), Aarhus / Creative Strategy (2013 & 2014)
— Miami Ad School, Amsterdam / Creative Strategy, Concept Class, Graphic Design (2001-2009)
— Miami Ad School, Miami / Guest Teacher & invited speaker at MAS HQ (2001 & 2007)
— AAA School of Advertising, Johannesburg / Advertising (2000)

⭐️ 👉🏽 2nd-year Creative Communication student
"That was so good, I forgot I had a hangover!"

Workshops —
— Creative Inspiration / 1-day workshop for Ogilvy Vilnius, Lithuania.
— Creative Thinking / 1-day workshop for Aller Media, Copenhagen (given together with Dorte Nielsen from Creative Thinker)
— Creative Strategy / full & half-day sessions for Communications Dept. DMJX Aarhus and Journalists at DMJX Copenhagen
— Idea Generation / half-day workshop for Marketers & Creatives at The Atomic Garden, Vilnius, Lithuania
— Brand Building / 2-day workshop for Marketers & Creatives at The Atomic Garden, Vilnius, Lithuania
— Branding / 2-hour workshop for Girls Are Awesome Launchpad event for female entrepreneurs (together with Copenhagen Startup Guide)

⭐️ 👉🏽 Dominykas Žilėnas / Creative Director, Ogilvy, Lithuania
"I can truly recommend Clare whether you need an inspirational workshop on creativity, or to sharpen your skills in specific areas. You will get valuable and relevant know-how, presented in a fun and engaging way."

Talks / Keynotes —
2020 — present / "Copywriting Structures and the magic they create" / Talk at Den Danske Reklameskole (professional copywriting course), Copenhagen.
2020 — present / "Your portfolio. The perfect matchmaker for fututre you" / Talk at Reklamelinjen (introductory advertising course), Copenhagen.
2021 — present / "Art Direction dos and don't's" / Talk at DMJX, Creative Communication 1st-year Visual Communication Degree, Copenhagen.
2023 / "Copywriting Structures and the magic they create" / Talk for MA Digital marketing students, Vilnius University.
2023 / "If your brand has a good engine, you can enjoy the ride" / Talk for 'Why create good brands?' intro night, The Atomic Garden Vilnius.
2022 / "Introduction to good brands", online talk for The Atomic Garden Vilnius.
2021 / "How to nuture a creative mindset" / Online talk & exercises for the Creative Leadership module for WOW University in Vilnius.
2020 / "Magazines as brands. Brands as magazines" / Talk at KEA, School of Design & Technology, Copenhagen.
2020 / "Can advertising campaigns solve social issues?" / Talk at Creative Brief Sessions for The Atomic Garden in Palanga, Lithuania.
2020 / "Unlimited thinking for advertising creatives" / Keynote at ADC*LT (Art Director's Club Festival), Vilnius, Lithuania.
2019 / "How Visual Merchandising can take its rightful place in brand worlds" / VM Forward Festival 2019, Cape Town, South Africa.
2019 / "How to come up with endless ideas" / Talk at Creative Brief Sessions for The Atomic Garden in Nida, Lithuania.
2018 / "How do you know when something is good?" / Talk at Creative Briefing Sessions for The Atomic Garden in Nida, Lithuania.
2018 / "Who has the most power, governments, brands or agencies?" / Keynote at What's Next Conference 2018, Vilnius, Lithuania.
2017 / "Brand Innovation" / Keynote at What's Next Conference 2017, Vilnius, Lithuania.
2017 / "Beyond Branding" / BalticBest Awards, Tallinn, Estonia.
2017 / "How to build a brand", Speaker at 'Spaces for social change' event in Copenhagen hosted by Girls are Awesome.
2016 / "How to make brand experiences" / retail event at K&R, Copenhagen.
2014 / "Presenting your creativity" / Danish Media Festival, Odense.
2009 / Lecture about Portfolios at Career Day for Designers, Pakhuis de Zwijger, Amsterdam (Association of Dutch Designers).
2009 / Lecture with Ruby Hoette about fashion concept WORN_RELICS©, Akademie der Künste, Berlin.
2009 / Guest on Businesscase talkshow about Portfolios, Pakhuis de Zwijger, Amsterdam.

Publications —
2023 / Design Can podcast (English)
Design can brand our future / Design can build less / Design can dress up
2023 / Mediet Markedsforing (Danish)
"Four profiles take over the fight for diversity in the industry"
2021 / Delfi (Lithuanian)
"More space needed for women to express themselves professionally, or we need to make our own"
2021 / M360 (Lithuanian)
"Good brands aren't just idealism, they're also good business"
2020 / Creative Review (English)
"Observations of a portfolio reviewer"
2020 / IQ (Lithuanian) 
"Companies feel pressure to speak out on social issues"
2020 / Bureaubiz (Danish)
"I wish I'd made this campaign"
2020 / Bureaubiz (Danish)
"Instagram page 'Mission Portfolio' will help advertising students"
2020 / Bureaubiz (Danish)
"Danish advertising women take matters into their own hands"
2019 / Bureaubiz (Danish)
"Advertising industry's strong women 2019" (I was asked to nominate female creatives, and was kindly nominated myself)
2019 / Bureaubiz (Danish)
"New jury added to Creative Circle 2019" (An April Fool's 'joke' that is not actually funny)
2019 / Bureaubiz (Danish)
"Danish female creatives have a vision for the future, and it includes them"
2018 / M360 (Lithuanian)
"Playing it safe is risky"
2017 / Bureaubiz (English)
"Women don't need more, they deserve the same"
2017 / Bureaubiz (Danish)
"Cannes Festival of Creativity, and discussion"
2011 / etapés design magazine (English & French) "Advertising collaborations"
2010 / etapés design magazine (French) "Portfolios, mirrors de graphistes"
2008 / Portfolio Class with Clare :-) Writer & Designer / BIS Publishers, Amsterdam
2008 / Ten Top Text Tips for Graphic Designers Writer & Designer / Self-published & presented to graduating Rietveld students
2007 / 100@360: Graphic design’s new global generation, work featured / Laurence King Publishers, London

Advertising Awards —
Cannes Gold BIC ‘Infinity’ (web banner)
Cannes Silver BIC ‘Infinity’ (print) / BIC ‘Infinity’ (television)
Cannes Bronze Landrover ‘Just Married’ (print) / Landrover ‘Passport Control’ (print)
Cannes Shortlist Landrover ‘Stairs’ (television) / Bank of America ‘Letter’ (television) / BMW ‘Landspeed’ (television)
D&AD (in book / wooden pencil) BMW ‘Landspeed’ (television) / Landrover ‘New Dealership’ (print) / Landrover ‘Steve’ (print)
One Show Gold Hi-Fi Corporation ‘CD Walkman’ (television > $50 000)
One Show Silver BIC ‘Infinity’ (print) / BIC ‘Infinity’ (television)
One Show Bronze Landrover ‘Passport Control’ (print) / BMW ‘Landspeed’ (television)
One Show Distinctive Merit Landrover ‘Just Married’ (print)
One Show Merit Landrover ‘Legend’ (print) / Landrover ‘New Dealership’ (print)
Archive Magazine BIC ‘Infinity’ (print) / Landrover ‘Passport Control’ (print) / Hi-Fi Corporation ‘CD Walkman’ (television)
Shots Reel BMW ‘Landspeed’ / Landrover ‘Stairs’
Gunn Report ( Top 50 ads in the world) / 1999 – Landrover ‘Passport Control’ no. 44 / 2000 – BIC ‘Infinity’ no. 9 / 2001 – BMW ‘Landspeed’ no. 47.
SA Loerie Awards Grand Prix Landrover ‘Just Married’ (print) / BIC ‘Infinity’ (print) / BMW ‘Landspeed’ (TV) / SA Conservation Brochure (Brochure) / Cocaine Helpline (campaign)

Award Juries —
Gerety Awards Jury 2022
ADC *LT Awards Jury 2021
Cannes Lions shortlist jury for Promo & Activation 2017
Eurobest Outdoor & Radio jury 2016
Balticbest Advertising Jury 2017
Irish Ad Awards print jury Chairperson 2008.

⭐️ 👉🏽 Sue Anderson / Creative Director at TBWA Hunt Lascaris (now VP, Creative at Roblox)
"Every brief Clare was given - seemingly good or bad - she somehow managed to turn into an award winning piece of work. And she made it seem effortless because her insights were beautifully simple and her executions were perfectly crafted but never overwrought." 

Education —
BDes Graphic Design, The Gerrit Rietveld Akademie, Amsterdam / 2002-2006 
Post-grad Copywriting Diploma, AAA School of Advertising, Cape Town (top student) / 1992-1993
BA Journalism & English Literature , Rhodes University, Grahamstown / 1990-1992